Latest posts
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Social Beat’s strengthens AI first media & programmatic solution, PRISM
Reading Time: 11 minutesSocial Beat is excited to launch its updated version of the AI-first media & programmatic solution, PRISM. It now combines Media Brain & SB Studio. One plan. One frequency cap. One set of…
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Influencer.in Goes AI-first with 1.3 Million Creators
Reading Time: 7 minutesInfluencer marketing in India has reached a critical tipping point. With millions of active creators across Instagram and YouTube and even platforms like LinkedIn & Amazon, campaign teams aren’t…
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Social Beat scales its AI-first creative engine, SB Studio
Reading Time: 7 minutesFrom brief to governed creative: how Social Beat uses generative AI to build, test, optimize, and scale advertising creative. Creative production is becoming the new bottleneck in digital…
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Social Beat Launches GEO Pulse: A Proprietary Tool to Measure AI Visibility
Reading Time: 7 minutesMost AI SEO tools answer one question and stop there. Does the model mention your brand or not? That’s the easy half. Lily Ray’s research showed a brand can sit inside a “best of” list that the…
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What Happens When Everything You Were Famous For Becomes Available to Everyone
Reading Time: 9 minutesThe integrated read from the 17th Digital Leadership Summit. Bengaluru, 31 July 2026. We ran the 17th edition of the Digital Leadership Summit at the Taj MG Road in Bengaluru on 31 July, together…
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AI in Marketing: The Machines Run the Middle. A Human Still Owns the Call.
Reading Time: 7 minutesTheme three of three from the 17th Digital Leadership Summit, hosted by Social Beat with Google India and Cheil at the Taj MG Road, Bengaluru, on 31 July 2026. Most debates about AI in marketing…
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Brand Trust Is the Asset Nobody Can Buy, and Most Brands Underprice It
Reading Time: 7 minutesTheme two of three from the 17th Digital Leadership Summit, Bengaluru, 31 July 2026. The most useful thing said all day came from a B2B software company, and it was about people who are not paid…
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Speed Got Them the Customer. It Won’t Keep Them
Reading Time: 7 minutesTheme one of three from the 17th Digital Leadership Summit. Bengaluru, 31 July 2026. Two of the sharpest consumer brands in the room last Friday built their early businesses on speed. Both spent…
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6 Digital Marketing Trends in 2026 That are Relevant for Indian Marketers!
Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to GEO and LLM-led answers. Creators…
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5 Surprising Truths About GEO & AI’s Real Impact on Search in India
Reading Time: 4 minutesIt is how visibility and authority are measured in the age of AI. Instead of focusing solely on search rankings or clicks, brands now need to ensure their content is cited and recognized inside AI…